- What are the essential elements of an effective website?
- What encourages return visits?
- What are the key turn-offs?
By better understanding the expectations of prospective clients, art buyers, picture editors and art directors as they hunt down new photographic talent, I’ll be looking into what makes a website a delight to encounter that would keep a potential client engaged in your work.
I’ll explain how to improve your Google rankings so that your website appears higher up in searches and so improve your chances of being found by new clients in your target market.
As an essential component to your marketing, your website needs to be an expression of you and your brand. We’ll explore what branding means for photographers and how this can be integrated across all your marketing.
When: 22nd October 2015
Times: 6.30pm – 8.30 pm Networking 8.30pm – 9 .00pm
Cost: Previous exhibitors £25; non-exhibitors £35;
Admission on the doors £50
Places are limited and early booking is advised.
Zoe Whishaw is a Commercial Photography Consultant and mentor providing creative direction and strategic advice for photographers and photo agencies (www.zoewhishaw.com). She is an expert in the visual language of stills photography within commercial contexts and she has judged international photography competitions, including Wildlife Photographer of the Year, STA Travel Photo Competition, the Association of Photographers Open Awards and the 2011 annual Association of Photographers Awards and the London Photo Festival, October 2013.